The Terrible Truth About Oreck Air Purifier Claims

The Oreck air purifier line succeeded through great sales strategy, not by making good air purifiers. You can even get the best air purifier on the market for close to the same price as an Oreck.

When I started researching air purifiers for my son's health needs, I found a few unscrupulous, even scammy companies. And then I found companies who sell…

…to sell. To make money. But their product is negligible, ineffective, and overpriced.

This is Oreck's approach.

The original Oreck air purifier, the Oreck XL Tabletop, has morphed into the new ProShield and DualMax lines, but still advances the same major flaws.

The new Oreck AirInstinct line improves on the ProShield and Dualmax versions, yet still provides comedy material for those willing to see past good marketing.

Three major flaws in the Oreck line…

Where's the Filter?

The ProShield And DualMax lines brag about "Truman Cell" technology, a re-run of the ionic air purifier approach that charges particles to make them sticky, with the hope that they will stick the to the collector plates named "Truman Cells."

Problem: These types of ionic air purifiers do not filter particles very well and actually may increase pollutants such as ozone and formaldehyde, pollutants much more harmful than the dust particles they are removing (!)

That's right: Not only ineffective, we have here an air cleaner that potentially pollutes the air instead of cleaning it.

What the Helios?

The ProShield and DualMax also use something called a "Helios Shield" (sounds good, right? told you they were good at marketing…) to supposedly reduce harmful gasses. Most air purifiers effective at removing this type of pollutant use carbon.

The "Helios Shield" employs new technology currently being researched to remove these types of gasses. (It's called photocatalytic oxidation or PCO.) So far, this new technology has not developed to a point of usefulness. In fact, some research shows that PCO actually gives birth to more pollutants such as formaldehyde, and those who believe in substantiated results are trying to figure out how to address this problem.

Yet an Oreck carelessly includes these...

Still using Ozone!

Both the OptiMax and ProShield still use ozone, (though they'll hardly admit it) a technology that is potentially harmful, and overall not recommended.

Plain-Jane Under-peformance

The AirInstinct Oreck air purifier finishes of the line with a standard HEPA filter of negligible performance.

Also included are a pre-filter and very measly odor filter.

You know that feeling when you pay $12 for a commemorative plastic cup with pop at the ballpark that costs 29 cents to make?…

...At $349 for the AirInstinct 100, and $399 for the AirInstinct 200, you'll be overpaying in the same way.


David Oreck, the founder of the Oreck Brand, started his career in sales for another major company before moving on to vacuums and eventually air purifiers.

When I keep in mind Oreck's relentless infomercials, their DNA as a sales-based company and read their web propaganda, it's pretty easy to see that (unfortunately) an Oreck air purifier sells on the strength of the sales approach, not the quality of the product...

...Good for the Oreck air purifier brand. Bad for the customer.

An excellent alternative to an Oreck air purifier: The Austin Air Purifier